The problem here is in marketing. The ad on kotaku looks a lot like it's trying to be TF2. The camerawork (does it count as camerawork? YOU KNOW WHAT I MEAN) and the music are pretty similar to some of the stuff in the "Meet The--" videos.
If a game has a similar appeal then of course the advertising's going to be similar too, but they've swung too far I think.
If a game has a similar appeal then of course the advertising's going to be similar too, but they've swung too far I think.