New handheld gaming device from the creator of Bob's Game.

[Rosencrantz]

Um, no stores are gonna sell it at 10$ if that's what it cost to make.
see, stores kind of need to make money to stay in business

though mail order would work it wouldn't have the same effect, not many gamers are that into the indie scene to find this. Being given away with other shit could potentially expand the audience though. Also he had better change that awful hardware design.

and "more powerful than the one with 2 screens"? bull-fucking-shit. also ratings disabled for the video, heh

From what I gathered on the trailer, it's gonna be sold online only.

Even still, it costs money for the circuit board, the casings, and the LCD display. I HIGHLY doubt that all that can run under ten bucks not including batteries (I'm giving benefit of the doubt and assumming it's AA-based). And if it can't make profit, then a company would have to either be retarded or have too much money to throw around to consider such a thing.