no company will use their own money from their own pockets to produce something that's going to be handed out and duplicated for free. at the same time, new businesses/game companies may lose a large part of their income and fall apart from one game being pirated, creating stagnation on the gaming market. you can't pretend that pirating is a small and avoidable issue.
and not every company can execute the Free2Play method.
and not every company can execute the Free2Play method.