SPLATOON (aka PHBBTBBHT aka FART NOISES: THE GAME)

[Kosheh]

YOU'RE A KID NOW
YOU'RE A SQUID NOW

YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID YOU'RE A KID YOU'RE A SQUID 


I wish that song didn't exist but we've got those horrible commercials because that's who Nintendo's actually looking to target with this game - not a bunch of 30-year-olds.

It's like with Minecraft and what that's turned into - it started out as a game nerdy guys with some experience with basic networking would play around with. The kid demographic was completely on accident after the game was launched on consoles (and thus much more accessible) [Okay really, I think it's just because educators saw it and were like "We can do school things with this!"]. This is literally the other way around - Nintendo deliberately targeting kids while (young) adults are a secondary market. That terrible, catchy song is deliberately written to stick in your head...and sell more copies.