GAMER LOUNGE 20XX (NO CASUALS!!)

[Kriven]

I disagree...

Games definitely should be advertised to a specific gender, if that's their specific audience. There honestly isn't anything wrong with boob-fest games existing. There's an audience for them, so they'll exist, whatever.

I think it's just that there should be a greater variety in the types of games which get advertised in a mainstream way. Right now most of what shows up in magazines/TV commercials and the like are CoD and Gears of War and God of War... Although the mobile space seems to be doing a great job of covering its basis with advertising between Candy Crush, that new island thing I see on Cartoon Network all the time, and the "Be My Hero" commercials obviously targeting dudes.

Er, what I'm getting at is that games for XBox/PlayStation/Nintendo should have more diverse advertising. Splatoon is awesome, and from what I can tell pretty gender neutral. But like, why is it that most games for consoles which get ads are your typical macho shooter? Where's the ads for the next Bust-A-Move/Puzzle Bobble? Cooking Mama?

It looks like for the most part the companies are catering their ads toward the larger console demographic, but that's a demographic they perpetuated. Obviously, if that's what makes them money they aren't going to change. I can't think of anything that will really change things other than to get more diverse audiences to buy and play games as they are? Maybe when the bean counters notice a change in demographics, they'll change tactics?

Or they'll pull a Cartoon Network and cancel Young Justice because oh no girls are watching.

t;dr: It's all a great big Catch-22 for everybody involved.