Bobs game was viral marketing

[Koopaul]

I'm still a little confused now. So where does the reality starts and the fake stuff end?

I just wanna go over this:

Bob (IRL) is making a game about Bob who is evil because he thinks Nintendo is evil?

Or does he think Nintendo is evil in real life? Or is that just a part of the game? Or is that a part of his game within the game?

Goddamnit! I hate this whole thing!