Best way to make normal and AO maps in Max?

[Kold-Virus]

I'm looking to vastly improve my modeling, so I also want to be able to texture them with normal, specular, ao and other maps for shader effects in Unity.

Everyone, I'd love it if you could share some of your favourite tutorials with me and I'll pick what works best for me!

Thankfully, I know how to do Projections to make simple bump maps for stuff like muscles and cloth folds, but what about finer details (ie scales, cloth texture, etc)?

Thanks